Creative Agency · Jewel & luxury
The Bow Tie Kreative design system
A complete design language for Bow Tie Kreative — colors, type, components and layouts in one system.
Website
In the wild — the system composed into a living page.
Marketing site
Interactive landing page — hero, pricing, FAQ, booking modal
Portal
Behind the login — the product experience, end to end.
Backend Portal
Marketplace → magic login → customer & admin portals
Brand
The soul — the marks, atmosphere and details that make it unmistakable.
Glow, grain & shimmer
Atmosphere: radial gold glow, film grain, CTA shimmer
Card surfaces & glow
Near-black gradient, hairline → gold hover, featured pop
Logo — BTK seal
Gold & white crest, recolored for dark backgrounds
Colors
The palette — every shade chosen to set the mood.
Gold scale
The jewel accent — D4AF37 is primary
Signature gradients
Gold gradient, shimmer, maroon
Ink / backgrounds
Near-black surfaces build depth
Maroon variant
GrowthPoints sub-brand — swap gold → maroon
Text & borders
On dark: primary, secondary, muted + hairlines
Type
The voice — how the brand speaks on the page.
Accent / overline
Uppercase Outfit 600, wide tracking, gold
Body — Outfit
Clean sans for all copy & UI
Display — Playfair Display
Luxury serif for headlines & package names
Type scale
Hero → caption, all sizes
Components
The building blocks — reusable, consistent, considered.
Brand — BrandMark
The BTK seal, disc, ring, and wordmark lockup
Core — Buttons, Badges, Eyebrows
Shimmering gold CTAs, chips, and overlines
Feedback — FAQ & Stars
Accordion rows and glowing star ratings
Forms — Input, Textarea, Select
Dark fields with gold focus rings
Surfaces — Card, LuxuryBox, PricingCard, StatPill
The near-black gold-glow surface family
Spacing
The rhythm — the invisible grid that holds it all together.
Radii
sm 8 → full · buttons are pills
Spacing scale
0.25rem step · generous section padding
Want a system this considered?
One payment. Lifetime ownership. A brand built to be kept.
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